2019 is in full swing and that means it’s time to formulate for marketing plan for the year. We’ve completed ours, have you?
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When people think of marketing, they typically think of tactics such as flyers, social media or commercials. When you own a small business, your time and your budget are very limited, so it’s important to have a marketing strategy that will give you the greatest return on investment without breaking the bank.
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We hear it all the time… “I hear Instagram/SnapChat/YouTube is the new thing! I need to be on that!”…but don’t be swayed by the hype! Here’s why Facebook is still reigning supreme in the Sarasota, Florida market.
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You have a wonderful group of friends and customers that know you, and know that you are a busy Realtor. Emails focused on nurturing your relationships and providing useful information; showing them that you care about more than just a sale.
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Be more than another nice head shot! Some brokers provide a lovely page on their websites for their agents, some don't. Either way, you may have found you want to break loose and have an online place all your own. We know that you are special and unique - why not let your light shine - online.
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You’re great at what you do, and if you had more time, you’d probably make your social media sites great too. That’s not a good plan honestly, because your potential buyers are online even if you’re not.
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A picture is worth a thousand words, but in the MLS it is not enough. Your words on your MLS listing description can take a potential buyer to the next step in the process – the drive by, or better yet, contacting you for a visit.
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Surprise! You already have a brand. Your brand is your reputation. That’s it. Realtors depend on referrals and if you know what people are saying about you, you can make sure you focus on this across all of your communication platforms.
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